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June 24, 2008 Deconstructing
Dinner
FERMENTING REVOLUTION
Author
Christopher Mark O'Brien writes about saving the world while enjoying a tasty
brew. New Society Publishers
is trying to 'save the world' through 'activist'-focused content, and so I was
rather taken aback when I came across one of their 2007 releases featuring a
pint of beer on the cover! No doubt I love a good
beer, and it didn't take long before I was going through the steps of how the
downing of a cold one could assist me in becoming a responsible citizen in
favour of positive social change! In his new book titled, "Fermenting
Revolution: How to Drink Beer and Save the World", Christopher Mark O'Brien
deconstructs beer in a way that fosters an intimate relationship with our
lagers and ales. Prior to engaging oneself into the book, readers will
find a disclaimer on the back cover that reads; "Reading this book may lead
mere beer drinkers to become beer activists, ready to fight corporate rule by
simply meeting their neighbors for a pint at the local brewpub – fermenting a
revolution one beer at a time." O'Brien is referring to a plethora of issues that are
rarely associated with a pint. While Deconstructing Dinner more often examines
individual foods or agricultural commodities, beer is of course no different
from any other food. Its principle ingredients consist of water, barley (or
another grain), hops and yeast; all of which are extracted and produced in ways
that can either respect or disrespect the earth. While beer is still a long way from being recognized
as an agricultural product, it has been leading a quiet revolution in small
breweries around the world. If beer were to be put into a similar spotlight
such as the foods often examined through Deconstructing Dinner, we would learn
of the environmental impact of the chemically intensive process of growing
barley; we would learn that two American companies control 75% of all the
malted barley processed in Canada; and we would learn that none of Canada's
major breweries are owned by Canadians. It didn't take long
before I became deeply engaged in the content of Fermenting Revolution..
O'Brien suggests early on that "beer nurtures and soothes, inspires and
excites." Yes, yes, yes it does!" I shouted. He was speaking my language. O'Brien continues; "It is the past, the
present and the future. Beer is the nearest I have ever come to God". Wow!
Religious or not, that's a set-up for a good book! Fermenting Revolution
covers it all; the history of beer and its role in birthing human
civilizations, the deeply-rooted role of women and beer worldwide, the first
ever 'drink-local' campaign launched by the founding fathers of the United
States, beer production methods and tasting techniques. I only wish such a
comprehensive and philosophical approach to brews could have entered my life before
the marketing campaigns of Canada's industrial brewers first began dominating
my years at University! Perhaps of greatest
interest in the book are the gender issues pertaining to beer. According to
O'Brien, it’s only in the past few centuries when the "masculinization of beer"
began. O'Brien is referring to the longstanding history of
women and beer; from early human civilizations until relatively recent times.
Beer production has long been the role of women in the household, and in many
non-industrialized countries, it still is. It's this that leads O'Brien to
reflect on the female attributes of beer. In a conversation I had with O'Brien,
he proclaims himself as a "femALEist". "I believe beer, at it's best, tends to
exude feminine qualities, or at least qualities that we tend to attribute to
women," says O'Brien. "In the real world, we tend to attribute things like
cooperation to women and competition to men." O'Brien captures his beliefs by pointing to the
industrial revolution when men turned beer into an industrial commodity. "And
through that transformation from feminine into masculine," says O'Brien, "the
end result to put it kind of bluntly, are the advertisements we see at the Superbowl." Fermenting Revolution uses the
gender topic to help introduce O'Brien’s vision for the role of beer in saving
the world. "I'd like to see beer recapture some of those feminine qualities and
the craft brewing movement is indeed doing that," says O'Brien. The book continues with a comprehensive listing of
innovative breweries throughout North America who are producing beer in far
more 'feminine' ways than Canadians have now become accustomed to. In the end, most Canadians still believe that the
only four ingredients in beer are the four listed on the label. That's not
entirely correct. Health Canada only requires four ingredients be listed on a
label; hops, water, yeast, malt. Unknowingly to most, Health Canada does
permit the addition of hundreds of other ingredients (colouring, head retention
agents, preservatives) that are not required to be listed on the label. Today, small-scale craft brewers are most often
sticking to those original four ingredients and maintaining beer as a beverage
to savour and to inspire thought. In that sense Fermenting Revolution is
one great beer. Fermenting Revolution – How to Drink Beer and Save the World
Christopher Mark O'Brien New Society Publishers, 2006 www.newsociety.com Deconstructing
Dinner is heard on radio stations across Canada and is available as a Podcast.
More information on today's topic can be found at (www.cjly.net/deconstructingdinner/071907.htm). |
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